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Medtech Innovation Basics: Clinical Needs Finding & Market Analysis

Thursday, September 14, 2017 5:00 p.m. - 6:00 p.m.

Location: Sunnybrook Health Sciences Centre, Lecture Theatre M6-502

Speaker: Dr. Brian Courtney, Clinician Scientist at Sunnybrook and CEO at Conavi Medical.

Abstract: Identifying a clinically important need may seem simple and straightforward, but it is not. If innovators identified a problem that doesn’t correspond to a real need for patients, physicians, payers and other participants in the healthcare system, the innovator’s substantial efforts, time and money may be expended to no productive end. The process of identifying clinical needs requires innovators to find reliable ways of looking at processes, technologies, data and clinical practices to increase their odds of choosing a clinical need that has the most compelling opportunity for success. This talk will provide the basis on how to perform effective clinical observations and analyze the environment through multiple perspectives. Dr. Courtney will also discuss market analysis fundamentals and the various factors that determine the financial viability and sustainability of a medical device innovation.

Registration is now open