Corporate Partnerships
How To Give
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Community Investment

Your organization can help Sunnybrook save lives around the world.

Group of corporate employeesBy working as a corporate partner with Sunnybrook, your organization will be investing in our space, our research, our people and equipment that will lead to life-saving discoveries to improve the way patients are treated here, and around the world.

We have many corporate partnership options that you can choose from, and our dedicated team will work closely with you to identify, design and implement a customized partnership program that will:

  • Increase your brand awareness and loyalty
  • Demonstrate your community involvement
  • Add value to your company in the eyes of your consumer
  • Boost employee morale at your workplace

Why Sunnybrook?

  • We have 1.2 million patient visits a year, making it the largest single-site hospital in Canada
  • Our catchment area includes some of Canada's wealthiest postal codes
  • 90 per cent of Toronto residents recognize Sunnybrook as a leading-edge hospital
  • We are known around the world for our groundbreaking research. Our more than 800 staff members at the Sunnybrook Research Institute are inventing the future of health care.
  • We have been named one of Canada's Top 100 employers for an unprecedented three years in a row and currently employ more than 10,000 people.
  • We've also been named one of the top employers in the GTA, a top family-friendly employer and a "green" or environmentally friendly employer.
Our current corporate partners say they are proud to be associated with Sunnybrook: they know their support goes on to change the lives of our patients every day.

Click on the links below to find out which partnership opportunity is best for your business.


Employee Engagement

There are a wide range of activities and giving opportunities to engage your employees, raise your corporate profile and benefit Sunnybrook. For example, your employees could organize a third-party event - like a golf tournament or a benefit concert - and donate the proceeds to the Sunnybrook program of your choice. Check out the Top 10 Fundraising Ideas for some inspiration. We offer your staff easy to use web-based tools to help them organize their fundraising teams, ask for donations and keep track of the funds raised.

Giving at work

Many companies encourage their employees to make charitable contributions by offering workplace giving programs, through which contributions are deducted directly from the employee's pay cheque.
Sunnybrook can also be a beneficiary of employee-giving programs to the United Way. You can encourage your employees to choose Sunnybrook as their charity of choice. Follow these three easy steps to give to Sunnybrook through your workplace

Corporate matching

A matching gift is a donation made by an employer that matches the amount of an employee's gift. Depending on the matching strategy a company has in place, it may match an employee's gift dollar-for-dollar or in multiples, resulting in a much larger more impactful gift. It demonstrates to your employees that you support their charitable giving and want to boost the community.

 Cause related marketing

Cause-related marketing brings together a for-profit business and a non-profit organization for their mutual benefit. These programs raise your public profile and enhance your corporate social responsibility. A 2010 Edelman Good Purpose Study found 66 per cent of global consumers would recommend a brand's products or services if there is a good cause behind them. The same study found 64 per cent believe it's no longer enough for corporations to give money; they must integrate good causes into their everyday business.

By partnering with Sunnybrook, you will create brand awareness and customer loyalty for your business while building positive cause association and helping Sunnybrook save lives.

One example of cause-related marketing is transactional gift program, where shoppers are asked to add a donation onto their purchases at a business's check-out counter. This boosts awareness of Sunnybrook, raises important funds and demonstrates to store patrons your commitment to the community.

This is just one example. The possibilities are limitless. Our dedicated Corporate Partnership team would be happy to work with you to determine the best fit for your organization.


Sponsoring a Sunnybrook event can boost your profile in the community. Whether you choose to support a Sunnybrook event or host your own, you and your company, employees, friends and family can stand proud that your organization is supporting a leading health–care organization. Special events can be customized to integrate with your marketing strategy and link with your customers.

The unique setting of a special event can provide you with an intimate opportunity for employee and stakeholder engagement. Activation opportunities can be customized as well to meet your corporate objectives.

We have many exciting event sponsorship opportunities available. Please contact us to learn more

Customized Programs

The Sunnybrook Foundation Corporate Partnerships team would be pleased to work with your company to design a customized strategy that meets your company's objectives.

Whether it is a marketing-based program, a focus on stakeholder relations, a component of your advertising or public relations campaign, or a combination, we can work together to design and implement a customized strategy that will compliment your business while enhancing your reputation in the community.