Sunnybrook Foundation  - Corporate Partnerships

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Corporate Partnerships

By working as a corporate partner with Sunnybrook, your organization will be investing in our space, research, people and equipment that will lead to life-saving discoveries to improve the way patients are treated here, and around the world.

In addition to helping Sunnybrook, corporate partnerships can also help your business by:

  • Increasing your brand awareness and loyalty
  • Demonstrating your community involvement
  • Adding value to your company in the eyes of your consumer
  • Boosting employee morale at your workplace

Let us customize a program that works for you.

We have many corporate partnership options that you can choose from. Whether it’s a marketing-based program, a focus on stakeholder relations, a component of your advertising or public relations campaign, or a combination, our dedicated Corporate Partnership team will work closely with you to design and implement a customized program that will meet your company’s objectives while enhancing your reputation in the community. Complete our contact us form and someone will reach out to you.

Why Sunnybrook?

There are many worthy charities that need your support, so why choose Sunnybrook? Here are just some of the reasons you should consider supporting our cause:

  • We have 1.2 million patient visits a year, making it the largest single-site hospital in Canada.
  • Our catchment area includes some of Canada's wealthiest postal codes.
  • 90 per cent of Toronto residents recognize Sunnybrook as a leading-edge hospital.
  • We are known around the world for our groundbreaking research. Our more than 800 staff members at the Sunnybrook Research Institute are inventing the future of health care.
  • We have been named one of Canada's Top 100 employers for an unprecedented three years in a row and currently employ more than 10,000 people.
  • We've also been named one of the top employers in the GTA, a top family-friendly employer and a "green" or environmentally friendly employer.
Employee engagement
There are a wide range of activities and giving opportunities to engage your employees, raise your corporate profile and benefit Sunnybrook. For example, your employees could organize a third-party event - like a golf tournament or a benefit concert - and donate the proceeds to the Sunnybrook program of your choice.

We offer your staff easy to use web-based tools to help them organize their fundraising teams, ask for donations and keep track of the funds raised.

Corporate matching
A matching gift is a donation made by an employer that matches the amount of an employee's gift. Depending on the matching strategy a company has in place, it may match an employee's gift dollar-for-dollar or in multiples, resulting in a much larger more impactful gift. Corporate matching demonstrates to your employees that you support their charitable giving and want to boost the community.

Cause-related marketing
Cause-related marketing brings together a for-profit business and a non-profit organization for their mutual benefit. One example of cause-related marketing is a transactional gift program, where shoppers are asked to add a donation onto their purchases at check out.

Programs like these raise your public profile while raising important funds for Sunnybrook. They can increase customer loyalty by demonstrating your commitment to the community.

Studies show cause-related marketing is good for business.

A 2010 Edelman Good Purpose Study found 66 per cent of global consumers would recommend a brand's products or services if there is a good cause behind them. The same study found 64 per cent believe it's no longer enough for corporations to give money; they must integrate good causes into their everyday business.

There are endless possibilities for cause-related marketing opportunities. Our dedicated Corporate Partnership team will collaborate with you to determine a program that works best for your organization.

Complete our Contact Us Form and someone will reach out to you.
Event Sponsorship
Sponsoring a Sunnybrook event can boost your profile in the community. Whether you choose to support a Sunnybrook event or host your own, you and your company, employees, friends and family can stand proud that your organization is supporting a leading healthcare organization.

Special events can be customized to integrate with your marketing strategy and connect with your customers. The unique setting of a special event can provide you with an intimate opportunity for employee and stakeholder engagement. Activation opportunities can be customized as well to meet your corporate objectives. We have many exciting event sponsorship opportunities available. Please contact us to learn more.
See Sunnybrook Events
Workplace giving programs
Many companies encourage their employees to make charitable contributions by offering workplace giving programs such as payroll deduction, through which contributions are deducted directly from the employee's pay cheque. If you are already giving through United Way, you can select Sunnybrook Foundation as the charitable recipient.

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