"Sunnybrook Hospital" to appear on caller ID

On November 14, 2014, calls from Sunnybrook will no longer appear on Caller IDs as "Unknown" or "Blocked," but rather as "Sunnybrook Hospital" (Bayview Campus), "Sunnybrook Orthopaedics" (Holland Centre) and "Sunnybrook Rehab" (St. John's Campus). The decision was made as a result of an online survey conducted by the hospital.

Feedback from the survey indicated that nearly 90% of respondents identified with the following statement: I get a lot of telemarketing calls that I don't answer. It would help me connect better with my health care team if I knew it was them calling.