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Happy Halloween from Sunnybrook's Neonatal Intensive Care Unit (NICU)

October 31, 2021

Baby dressed as a mermaidBaby dressed as unicornBaby dressed as LadybugBaby dressed as pumpkinBaby dressed as supermanBaby dressed as a beeBaby dressed as pumpkin held by mom in NICUBaby dressed as SuperWoman lays in isolette in NICUBaby dressed as dinosaurBaby dressed up in floral headbandBaby dressed as pumpkinBaby dressed as unicorn

Introducing this year's tiniest (and cutest!) Halloween costumes!  🎃❤️

Each year, families in Sunnybrook’s Neonatal Intensive Care Unit (NICU) dress their babies in costumes for Halloween.

Life in the NICU can be stressful and emotional. Celebrating holidays in a fun way can help bring joy and a sense of normalcy during a challenging time.