Brand Campaign  Brand Campaign

Toronto Rock Black Out Breast Cancer

March 19, 2010

In efforts to "Black Out" breast cancer, the Toronto Rock is pleased to announce Sunnybrook's Odette Cancer Centre as their charity of choice for their Black Out Breast Cancer charity game on Friday, April 2 when the Rock host the Calgary Roughnecks at the Air Canada Centre.

"Cancer is a disease that has touched so many lives. The Toronto Rock is happy to join forces with Sunnybrook Foundation in hopes to eliminate breast cancer," said Jamie Dawick, Toronto Rock President & Owner. "Holding a charity game is an interactive and fun way to give fans the opportunity to donate to a serious cause that affects so many."

The Rock has set a fundraising goal of $50,000 to fund an exam room at the new Sunnybrook Breast Cancer Research Centre. To help achieve this goal, Maple Leaf Sports & Entertainment will contribute $1 for each ticket sold for the charity game.

Starting Friday, March 12, fans can bid on the charity jerseys worn during the April 2 game at torontorock.com. E-mail your bids to auction@torontorock.com anytime up until March 31. Highest bidders will be invited onto the floor following the game that evening to claim their winning jerseys from the players. All proceeds from the Charity Jersey Auction to benefit Sunnybrook Foundation.

The Rock will also be drawing for up to five VIP Road Trip prizes with the entire team on a private charter to Philadelphia when they take on the Wings on April 3. Ballot entries are $25 each and will be accepted online until 5:00 p.m. on Thursday, March 25.

Both the Charity jersey auction and VIP Road Trip entry pages and details can be found on the Toronto Rock website at www.torontorock.com.