Special events
Marketing, Sales, & Distribution Strategy
Other upcoming events
Feb 9, 2023
Feb 15, 2023
Feb 23, 2023
When: Tuesday, April 5, 2022 4:30 p.m. - 5:30 p.m.
Join in this session to understand how traditional direct and indirect sales models work in the medical technology field. Key objectives of this session include:
- Appreciate the importance of more deeply understanding the perceptions of key stakeholders toward a specific technology
- Understand the impact that a company's business model has on its options for reaching its customers
- Understand how to develop a marketing mix that enables a company to effectyively support and implemeent its value propositions
- Determine the most appropriate sales and distrbution models for a medical device product.
