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Marketing, Sales, & Distribution Strategy

When: Tuesday, April 5, 2022 4:30 p.m. - 5:30 p.m.

Join in this session to understand how traditional direct and indirect sales models work in the medical technology field. Key objectives of this session include:

  • Appreciate the importance of more deeply understanding the perceptions of key stakeholders toward a specific technology
  • Understand the impact that a company's business model has on its options for reaching its customers
  • Understand how to develop a marketing mix that enables a company to effectyively support and implemeent its value propositions
  • Determine the most appropriate sales and distrbution models for a medical device product.

Learn more and register »