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Job postings: Sunnybrook Foundation

Digital Specialist - Sunnybrook Foundation (10292020)

Toronto, ON, CA Posted: 10/29/2020 9:18:19 AM

Title: Digital Specialist
Department: Community Engagement & Marketing
Reports To: Sr. Manager, Marketing

Sunnybrook Health Sciences Centre is inventing the future of health care with a focus on trauma, brain, cardiac and women and babies. Sunnybrook treats the most critically ill patients in Ontario, pioneering life-saving innovations that are changing patient outcomes around the world. Sunnybrook Foundation exists to raise the awareness and funds required to ensure that Sunnybrook Health Sciences Centre achieves its mission.

The Digital Specialist supports the Foundation’s marketing, fundraising and stewardship initiatives across all digital platforms including website, email, social media and digital advertising. Reporting to the Senior Manager, Marketing, the Digital Specialist will collaborate with internal teams especially the Digital Fundraising Specialist and external partners to design, develop and deliver an exceptional digital donor experience.

Key accountabilities:

  • Design, develop and implement digital solutions that meet business objectives including email, website, donation pages, and social media
  • Report on digital results and provide recommendations for improvement
  • Manage and optimize Foundation website
  • Provide insights to assist with the optimization of the CMS for email, web and digital assets
  • Work with internal and external partners as required to troubleshoot technical issue

Website
Includes Foundation website, campaign and event microsites

  • Update existing sites and landing pages
  • Design and build new sections, landing pages and microsites
  • Implement Google Tag Manager(GTM) on all new pages and ensure GTM standards are maintained
  • Liaise with hospital digital team and external partners for development needs when required
  • Design and build donation forms as required
  • Analyze, track and report on performance

Email

  • Collaborate with cross-functional teams to develop email campaigns
  • Design, build and deploy emails through Luminate, Mail Chimp and Sales Force Marketing Cloud
  • Analyze, track and report on performance as required
  • Track and report on usage rates for email deployment software to meet annual quotas

Digital advertising and organic social media

  • Design and build creative assets for digital advertising and organic social media
  • Apply UTM codes based on established parameters
  • Liaise with hospital digital team and external partners as required

Miscellaneous

  • Respond to digital requests, confirming expectations and deliverables as necessary to meet requirements and deadlines
  • Provide digital design and development support for new initiatives

Skills and abilities required:

  • Excellent time management skills with ability to juggle deadlines and self-manage
  • Collaborative, enjoys working with teams or independently
  • Strong communicator: ability to explain technical issues to team and enjoys sharing knowledge
  • Is open to feedback, seeks additional information and clarification and acts upon recommendations contributing to individual and organizational success
  • Embraces change and looks for opportunities for continuous improvement personally and for the organization
  • Committed to learning; stays informed on best practices, new tools and technology in digital design

Qualifications:

  • 2-4 years of experience in a digital role
  • Proficient in Adobe Creative Suite: Photoshop, Illustrator, Dreamweaver
  • Strong experience working with email deployment platforms; preferably Salesforce Marketing Cloud, Luminate, and Mailchimp
  • Experience with Formstack , NetCommunity and Raiser’s Edge would be of benefit
  • Working knowledge of HTML5, CSS and CMS, Google analytics and Google Tag Manager, JavaScript
  • Experience creating content for social media platforms and familiarity with Hootsuite, Sprout Social or social media management platforms. Familiarity with Adobe After Effects would be an asset
  • Understanding of the effective use of typography, layout and photography in digital channels
  • Experience working on digital marketing campaigns would be an asset
  • Working knowledge of accessibility standards

To Apply:
If you would like to apply for this role, please send a cover letter and a current resume listing your qualifications and experience to FoundationHR@sunnybrook.ca by November 20, 2020.

Please quote “Digital Specialist” in the subject line of your email. We thank all applicants for their interest in Sunnybrook Foundation. Only those selected for an interview will be contacted.

Sunnybrook Foundation is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodations for disability during any stage of the recruitment process, please indicate this in your cover letter.


Sunnybrook Foundation is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your cover letter.

Sunnybrook Foundation is strongly committed to inclusion and diversity within its community and welcomes all applicants including but not limited to: visible minorities, all religions and ethnicities, persons with disabilities, LGBTQ persons, and all others who may contribute to the further diversification of ideas.